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AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
Challenges, Innovations, and the Future of Newsroom Technology
The DPP Leaders’ Briefing 2024 (event page) brought together industry leaders to discuss critical topics like AI in media, cybersecurity challenges, and emerging media trends impacting newsroom technology. Held in London, the event explored how these innovations are reshaping the broadcast and media technology sector. Representing AP Workflow Solutions, Paddy Payne, Anthony Prangley, and Esme Martin engaged with global broadcasters and technology providers to examine shared opportunities and hurdles. Our colleague Paul Shanley, Senior Director of Strategy, took to the stage for a News & Current Affairs Panel.
Image Credit: Associated Press
While artificial intelligence (AI) holds significant promise for transforming newsroom operations, enterprise-level AI solutions face substantial barriers. As one attendee aptly described, the current state of AI maturity is comparable to “a 10-year-old child”—capable of impressive feats but lacking stability, security, and reliability for critical applications.
Case Study – RTE: AI is being used to track airtime during live broadcasts, ensuring non-partisan representation of politicians during election coverage. This innovation highlights AI’s potential to enhance journalistic integrity but also underscores the need for robust, reliable systems.
The shift from capital expenditure (CapEx) to operational expenditure (OpEx) continues to divide broadcasters and suppliers. While suppliers advocate for the flexibility of OpEx models, many broadcasters, such as Mediaset, remain committed to CapEx. This tension reflects a broader need for tailored investment strategies that accommodate diverse operational goals.
A key theme at the DPP Leaders’ Briefing 2024 was addressing cybersecurity challenges that media organizations face in a digital-first environment. Broadcasters, including RTE and YLE, emphasized its importance, particularly as newsrooms increasingly operate on integrated, cloud-hosted systems. This focus is accompanied by a shift toward short-term contracts (no more than two years) and mandatory exit strategies to ensure flexibility and resilience.
One of the most prominent themes at the briefing was the difficulty of change management. Technology adoption often falters due to internal resistance rather than technical challenges. Mediaset and other attendees noted that addressing cultural shifts and providing robust support are essential for successful implementation of new workflows.
Broadcasters face a stark dichotomy: while they invest millions in infrastructure, younger audiences often favor content produced on smartphones. Platforms like TikTok and Instagram thrive on authenticity and immediacy, presenting a significant challenge for traditional media to balance high production standards with the demand for relatable storytelling.
Participants expressed a strong preference for modular, cloud-based solutions. Broadcasters are increasingly seeking integrations that align with their existing infrastructures, opting for flexible, scalable systems over hardware-dependent models. Many broadcasters highlighted a preference for SaaS models with built-in exit strategies, underscoring the importance of adaptability in vendor relationships.
The DPP Leaders’ Briefing 2024 provided a clear snapshot of an industry in transition, highlighting shared challenges and opportunities for growth. From AI’s evolving role to the critical need for cybersecurity and flexible integrations, the event underscored the importance of collaboration and innovation. At AP Workflow Solutions, we are uniquely positioned to help newsrooms adapt to these challenges. Our solutions, including AP Storytelling, are designed to streamline workflows, integrate seamlessly with existing infrastructure, and empower journalists to deliver impactful stories. Whether it’s leveraging AI, managing cloud-based workflows, or creating versatile content for multiple platforms, AP Workflow Solutions is dedicated to supporting newsrooms worldwide.
Are you ready to streamline the way your organization works? Get in touch now for a free demo of an AP Workflow Solutions product.
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Stand out from competitors with our innovative technology solutions designed to help you remove silos, increase collaboration, and boost productivity. Our suite of solutions currently includes:
AP ENPS is the world’s leading news production software, trusted by thousands of journalists in over 60 countries to streamline their news production process and deliver high-quality content.
AP Storytelling is the ultimate tool for news production, enabling journalists to navigate seamlessly from story discovery to multi-platform publication. This AI-enhanced solution integrates with AP ENPS, fostering collaboration and boosting productivity.
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