Discover AP Storytelling
We’ve put together this short video to show you just what AP Storytelling can do.
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP Storytelling is the planning and production platform for newsrooms that publish across every format
Built by the people who do it at global scale, every day.
The story starts in a morning meeting, gets assigned over email.
Written in one system, edited in another and pushed out across six platforms from tools that were never meant to talk to each other. Someone’s always on the wrong version. Something always falls through the gap. And every time you add a platform, the problem gets worse.
You don’t need more tools. You need one place where the story lives – and everything else follows from it.
AP Storytelling puts the story at the centre of everything. From the first planning conversation to when you hit publish, every journalist producer and editor is working from the same place – with assignments scripts, rundowns, digital copy and social versions all connected to the story they came from.
No more version confusion. No more handoff failures. No more finding out at 10pm that two desks have been working on the same story independently.
We’ve put together this short video to show you just what AP Storytelling can do.
Our world is changing fast, if you’d like to see the latest AI supported features and learn more about Intelligent Workflows, get in touch.
We’d be more than happy to set up a tailored demo for you and your team.
We didn’t map this workflow on a whiteboard. We built it because AP journalists needed it – and we know every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps that keep a story on track from first idea to final output.”
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Whether you’re a digital-native outlet publishing across social and web, a broadcaster managing live output, or a corporate newsroom serving a global organisation – AP Storytelling works the way you work.
No forced migrations. No ripping out what isn’t broken.
Cloud, hybrid or on-prem – you choose the infrastructure that fits your operation and your IT team’s reality.
And with 130+ integration partners and counting, AP Storytelling connects with the systems you already depend on. Your workflow stays intact. Your team doesn’t have to relearn their job.
Want to design your story-centric newsroom with us?
AP Storytelling is a story-centric news production solution designed to enhance the way newsrooms create, manage, and distribute content. It integrates AI and editorial management tools to streamline workflows across multiple platforms, helping journalists focus on storytelling and informing their communities.
AP Storytelling can be used independently but is most beneficial when integrated with ENPS. This integration enhances editorial workflows by ensuring smooth data flow and unified operations, allowing for more efficient content production and distribution across various media platforms.
Yes, AP Storytelling is designed for ultimate hosting flexibility and can be operated on any major cloud provider, including AWS, Azure, and Google Cloud. This flexibility helps reduce the number of servers required and supports a scalable and efficient news production environment.
Recognizing the shift towards remote operations, AP Storytelling is designed as a cloud-based solution, ensuring that journalists and media teams can access the system from anywhere, on any device. This flexibility is crucial for modern newsrooms that operate on a global scale and require robust, scalable solutions that support both in-office and remote workflows. AP Storytelling’s cloud infrastructure also reduces the reliance on physical servers, aligning with the industry’s move towards more sustainable and cost-effective operations.
Key features include comprehensive editorial tools, multi-platform distribution capabilities, and AI-enhanced storytelling. It offers HTML5 plugin support, comprehensive dashboards for a bird’s-eye view of editorial processes, and seamless content adaptation across various outputs.
The AI-enhanced storytelling feature in AP Storytelling utilizes Summarative AI to re-version stories based on original journalistic content. It also helps generate story ideas, summarize content, and maintain the unique tone of a brand across different outputs, enhancing narrative consistency and engagement.
AP Storytelling is ideal for news organizations, digital content creators, broadcasters, and social media managers. It’s designed to enhance storytelling capabilities by providing tools that streamline editorial management, content re-versioning, and distribution across multiple media outputs.
AP Storytelling is best thought of as a companion to ENPS, rather than a replacement or next-generation version. Both AP Storytelling and ENPS are built on the same platform, allowing them to integrate seamlessly. For organizations already using ENPS, the idea is to employ both systems in tandem, where different groups within a larger organization might choose AP Storytelling to enhance their converged workflows, while others may continue using their existing setups.
We’ll be at booth W2123, West Hall, Las Vegas, April 19–22.
Come and see AP Storytelling in action – no polished pitch, just a real conversation about your newsroom and whether we can help.
