One news story.
5 different workflows?
AP Storytelling brings story discovery, planning, creation and publishing together, so your newsroom can run faster across platforms without duplication or risk.
Built by the people who do it at global scale, every day.
The tools multiplied, the team didn't.
The story starts in a morning meeting, gets assigned over email.
Written in one system, edited in another and pushed out across six platforms from tools that were never meant to talk to each other. Someone’s always on the wrong version. Something always falls through the gap. And every time you add a platform, the problem gets worse.
You don’t need more tools. You need one place where the story lives – and everything else follows from it.
One story. Every format. One platform.
AP Storytelling puts the story at the centre of everything. From the first planning conversation to when you hit publish, every journalist producer and editor is working from the same place – with assignments scripts, rundowns, digital copy and social versions all connected to the story they came from.
No more version confusion. No more handoff failures. No more finding out at 10pm that two desks have been working on the same story independently.
How it works
We’ve put together this short video to show you just what AP Storytelling can do.
Our world is changing fast, if you’d like to see the latest AI supported features and learn more about Intelligent Workflows, get in touch.
We’d be more than happy to set up a tailored demo for you and your team.
Redesigning your newsroom workflow?
We didn’t map this workflow on a whiteboard. We built it because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.”
Spot the story
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
Plan the coverage
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Write and collaborate in realtime
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
One story, every format
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Publish and close the loop
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Every newsroom is different - we build for that
Whether you’re a digital-native outlet publishing across social and web, a broadcaster managing live output, or a corporate newsroom serving a global organisation – AP Storytelling works the way you work.
No forced migrations. No ripping out what isn’t broken.
Cloud, hybrid or on-prem – you choose the infrastructure that fits your operation and your IT team’s reality.
And with 130+ integration partners and counting, AP Storytelling connects with the systems you already depend on. Your workflow stays intact. Your team doesn’t have to relearn their job.
Want to design your story-centric newsroom with us?
Questions we get asked
What is AP Storytelling?
AP Storytelling is a story-centric news production solution designed to enhance the way newsrooms create, manage, and distribute content. It integrates AI and editorial management tools to streamline workflows across multiple platforms, helping journalists focus on storytelling and informing their communities.
How does AP Storytelling integrate with ENPS?
AP Storytelling can be used independently but is most beneficial when integrated with ENPS. This integration enhances editorial workflows by ensuring smooth data flow and unified operations, allowing for more efficient content production and distribution across various media platforms.
Can AP Storytelling be used on different cloud platforms?
Yes, AP Storytelling is designed for ultimate hosting flexibility and can be operated on any major cloud provider, including AWS, Azure, and Google Cloud. This flexibility helps reduce the number of servers required and supports a scalable and efficient news production environment.
With the shift to remote and cloud-based operations, how does AP Storytelling support newsrooms' evolving needs?
Recognizing the shift towards remote operations, AP Storytelling is designed as a cloud-based solution, ensuring that journalists and media teams can access the system from anywhere, on any device. This flexibility is crucial for modern newsrooms that operate on a global scale and require robust, scalable solutions that support both in-office and remote workflows. AP Storytelling’s cloud infrastructure also reduces the reliance on physical servers, aligning with the industry’s move towards more sustainable and cost-effective operations.
What are the key features of AP Storytelling?
Key features include comprehensive editorial tools, multi-platform distribution capabilities, and AI-enhanced storytelling. It offers HTML5 plugin support, comprehensive dashboards for a bird’s-eye view of editorial processes, and seamless content adaptation across various outputs.
How does the AI-enhanced storytelling feature work in AP Storytelling?
The AI-enhanced storytelling feature in AP Storytelling utilizes Summarative AI to re-version stories based on original journalistic content. It also helps generate story ideas, summarize content, and maintain the unique tone of a brand across different outputs, enhancing narrative consistency and engagement.
Who can benefit from using AP Storytelling?
AP Storytelling is ideal for news organizations, digital content creators, broadcasters, and social media managers. It’s designed to enhance storytelling capabilities by providing tools that streamline editorial management, content re-versioning, and distribution across multiple media outputs.
How does AP Storytelling relate to ENPS? Is it an extension or the next evolution of the platform?
AP Storytelling is best thought of as a companion to ENPS, rather than a replacement or next-generation version. Both AP Storytelling and ENPS are built on the same platform, allowing them to integrate seamlessly. For organizations already using ENPS, the idea is to employ both systems in tandem, where different groups within a larger organization might choose AP Storytelling to enhance their converged workflows, while others may continue using their existing setups.
Heading to NAB 2026 and want to learn more?
We’ll be at booth W2123, West Hall, Las Vegas, April 19–22.
Come and see AP Storytelling in action – no polished pitch, just a real conversation about your newsroom and whether we can help.
