Quick demo.
We’ve put together this short video (4 mins) to show you just what AP Storytelling can do.
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
Bring your newsroom together around the story — across every team and platform.
Built by AP. Built for newsrooms.
AP Storytelling is a story-centric newsroom workflow and production platform that connects planning, newsgathering, creation and publishing across digital, social, video and broadcast.
From the first update to the finished piece, one shared story workspace keeps the notes, media, assignments, planning and versions behind it connected.
AI-native. Cross-platform. Configurable around your newsroom
Whether you run a live bulletin, a digital feed, a print edition or all three, the pressure is the same: more platforms, the same team, the same deadline.
Most newsrooms hold it together with systems that were never designed to talk to each other. It works, until it doesn’t. A story gets duplicated. A version goes out before the legal check comes back. Two desks work the same angle without knowing.
AP Storytelling fixes the coordination problem so your journalists can focus on the journalism, and so the story stays accurate everywhere it lands.
We’ve put together this short video (4 mins) to show you just what AP Storytelling can do.
We built AP Storytelling because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.”
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Whether you’re working in spreadsheets, inboxes, ENPS or other systems, AP Storytelling helps bring your newsroom together without a forced rip-and-replace.
Connect what you already use.
Integrate your CMS, MAM, graphics and other newsroom tools through open APIs.
Choose how you use AI.
Use Rover agents or your own, and choose the AI models that work for you.
Move at your pace.
Cloud, hybrid or on premises. Your workflows, technology and choices stay yours.
Bring us your workflow. We’ll show you how AP Storytelling can work with your people, systems and technology — on a live story.
AP Storytelling is a story-centric news production solution designed to enhance the way newsrooms create, manage, and distribute content. It integrates AI and editorial management tools to streamline workflows across multiple platforms, helping journalists focus on storytelling and informing their communities.
AP Storytelling can be used independently but is most beneficial when integrated with ENPS. This integration enhances editorial workflows by ensuring smooth data flow and unified operations, allowing for more efficient content production and distribution across various media platforms.
Yes, AP Storytelling is designed for ultimate hosting flexibility and can be operated on any major cloud provider, including AWS, Azure, and Google Cloud. This flexibility helps reduce the number of servers required and supports a scalable and efficient news production environment.
Recognizing the shift towards remote operations, AP Storytelling is designed as a cloud-based solution, ensuring that journalists and media teams can access the system from anywhere, on any device. This flexibility is crucial for modern newsrooms that operate on a global scale and require robust, scalable solutions that support both in-office and remote workflows. AP Storytelling’s cloud infrastructure also reduces the reliance on physical servers, aligning with the industry’s move towards more sustainable and cost-effective operations.
Key features include comprehensive editorial tools, multi-platform distribution capabilities, and AI-enhanced storytelling. It offers HTML5 plugin support, comprehensive dashboards for a bird’s-eye view of editorial processes, and seamless content adaptation across various outputs.
The AI-enhanced storytelling feature in AP Storytelling utilizes Summarative AI to re-version stories based on original journalistic content. It also helps generate story ideas, summarize content, and maintain the unique tone of a brand across different outputs, enhancing narrative consistency and engagement.
AP Storytelling is ideal for news organizations, digital content creators, broadcasters, and social media managers. It’s designed to enhance storytelling capabilities by providing tools that streamline editorial management, content re-versioning, and distribution across multiple media outputs.
AP Storytelling is best thought of as a companion to ENPS, rather than a replacement or next-generation version. Both AP Storytelling and ENPS are built on the same platform, allowing them to integrate seamlessly. For organizations already using ENPS, the idea is to employ both systems in tandem, where different groups within a larger organization might choose AP Storytelling to enhance their converged workflows, while others may continue using their existing setups.
