---
title: "Why AP"
description: "We build solutions we’d want for our own team. We’re journalists and technologists at The Associated Press.  We build newsroom software because we understand what’s at stake when it doesn’t work. Talk to our team Built inside AP. Tested in the real world. AP Workflow Solutions is a product and technology team inside The Associated […]"
url: "https://workflow.ap.org/why-ap-workflow-solutions/"
date_modified: "2026-09-02T13:29:17+00:00"
---

# We build solutions we'd want for our own team.

---

We’re journalists and technologists at The Associated Press. 

We build newsroom software because we understand what’s at stake when it doesn’t work.

[Talk to our team](https://workflow.ap.org/contact/)

---

![](https://workflow.ap.org/wp-content/uploads/2024/05/abc-australian-broadcasting-corporation2950-1.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Allen-Media-Group.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Bloomberg.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/bTV-Media-Group.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/CGTN.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/CNBC_AFRICA.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Egyptian-National-Media-Authority.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Hearst.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/HR.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Hubbard.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/MLB-Network.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/nexstar-media-group.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/NFL.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/NINE.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/NRK.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/PROTV.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/RB.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/SBT-1.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/Scripps.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/TEGNA.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/TV4-Sweden.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/TVB.jpg)

![](https://workflow.ap.org/wp-content/uploads/2024/05/USAGM.jpg)

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## Built inside AP. Tested in the real world.

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AP Workflow Solutions is a product and technology team inside The Associated Press. 

We’re not a software company that sells into newsrooms. We’re a news organisation that builds newsroom technology for the same pressures our own journalists face every day.

When AP coordinates breaking news across multiple bureaus, manages complex multi-platform output under deadline, and maintains editorial integrity at speed, we use the same tools we sell.

![MEC05729 (1)](https://workflow.ap.org/wp-content/uploads/2026/03/MEC05729-1.jpg)

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## AI-native workflows, built by the world's most trusted newsroom.

Half the world’s population sees AP-backed content every day. 

We work with newsrooms, using our own expertise to build AI that supports journalists at that scale.

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## Why choose our team?

### Built by journalists, for journalists

Our journalists, broadcast engineers and workflow specialists have worked inside the world's largest newsrooms. We build for where the friction actually is, not where a vendor assumes it is.

### Award-winning, judged independently

Our team is recognized for innovation and excellence, winning Technology and Engineering Emmy® Awards in 2016 and 2021, as well as Best in Show for AP Storytelling at IBC.

### Used by thousands of journalists, worldwide

Thousands of journalists across more than 60 countries trust our solutions every day.

### AI that supports journalists, not replaces

Our AI handles the repetitive work: formatting for each platform, keeping versions in sync, flagging where a fact needs updating everywhere it appears. The editorial judgement stays with the newsroom.

[Talk to our team](https://workflow.ap.org/contact/)

---

## We're building for newsrooms like yours

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---

![Hadi Mizban](https://workflow.ap.org/wp-content/uploads/2026/03/Hadi-Mizban.jpg)

We are continually looking for solutions to improve reporting efficiencies across our 78 bureaus around the globe. After surveying the market, we see the AP as ideal for our needs and are excited to work with the team and see the impact the offering will have on our digital newsroom operations

## David Hostetter, CTO

## Al Jazeera Digital

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## Our services

---

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![AP_Storytelling_map_laptop](https://workflow.ap.org/wp-content/uploads/2024/05/AP_Storytelling_map_laptop.jpg)

### AP Storytelling

Your journalists are already telling the same story five different ways. AP Storytelling stops that. 

 

One story-centric workspace to plan, write and coordinate — every version, every platform, synced in real time.

 

Browser-based, built for how newsrooms actually work, and already running in newsrooms from broadcast to digital. 

** **

**Winner of TVB Europe, IBC Best of Show, 2024.**

** **

[See how it works >](https://workflow.ap.org/ap-storytelling/)

![ENPS_Hero_Darkmode](https://workflow.ap.org/wp-content/uploads/2024/05/ENPS_Hero_Darkmode.jpg)

### AP ENPS

When the show goes live, there’s no room for surprises. AP ENPS has been the system broadcast newsrooms trust for live production for over 25 years — reliable, fast, and predictable under pressure. 

650+ newsrooms worldwide run on it because it does exactly what it promises, every time.

** **

**Winner of 2 Emmy® Engineering Awards, 2016 and 2021.**

** **

[Discover AP ENPS](https://workflow.ap.org/ap-enps/)

---

## Let's talk about your newsroom

---

Tell us what’s slowing your team down. We’ve probably run into it ourselves.

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---

### Discover Our Blog

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