AP Storytelling
for newsrooms: broadcast, digital and print in one place.
A story-centric planning and production platform, built and developed by the world’s most trusted newsroom.
The story hasn’t changed. What it takes to keep it trusted everywhere it goes has.
Built by the newsroom the world already trusts.
AP Storytelling is a story-centric planning and production platform, built and developed by the world’s most trusted newsroom.
AP files verified news to thousands of outlets every day, in every format, across every time zone. AP Storytelling is the system we built to do it, now available to yours.
Every newsroom finds a way to make it work. Not every way scales.
Whether you run a live bulletin, a digital feed, a print edition or all three, the pressure is the same: more platforms, the same team, the same deadline.
Most newsrooms hold it together with systems that were never designed to talk to each other. It works, until it doesn’t. A story gets duplicated. A version goes out before the legal check comes back. Two desks work the same angle without knowing.
AP Storytelling fixes the coordination problem so your journalists can focus on the journalism, and so the story stays accurate everywhere it lands.
Quick demo
We’ve put together this short video to show you just what AP Storytelling can do.
We didn't map this on a whiteboard.
We built AP Storytelling because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.”
Spot the story
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
Plan the coverage
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Write and collaborate in realtime
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
One story, every format
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Publish and close the loop
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Fits the newsroom you already have.
Whether you’re using spreadsheets, inboxes, ENPS or other systems to plan your stories – AP Storytelling can help you unite your newsroom without disruption.
Workflow change is as much cultural as it is technical, and we know it. Reporters, editors, digital and broadcast teams can all work from one central system when the time is right for them.
If you’re already running other tools, talk to us about the best way to integrate, migrate and build your story-centric newsroom, at your pace.
Fully browser-based, fully cloud-native, whenever you’re ready.
One platform. The whole newsroom working together.
Want to learn more about where we're headed?
Download our post NAB 2026 webinar, to find out more about what we’re building, the agents we’re shipping and what’s new across all of our products and services.
45 minutes with the team, join AP Workflow Lab for a live walkthrough of AP Storytelling, the AI agents we’re building into the newsroom, and a first look at the Smart Stories project heading to IBC this September.
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“AP Playbook has simplified our many story-planning channels into one easy stream of information. As a result, we’re able to share ideas across teams and formats and spot opportunities for storytelling that we might otherwise have missed”.
Amanda Barrett, Deputy Managing Editor, AP Nerve Center
Welcome your digital newsroom to the future
Connect editorial processes across teams and create engaging content for your audience.
Let's talk about your newsroom
Upgrading your newsroom stack, moving to story-centric workflows, or working out how agents fit in? Get in touch.
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