Transform Corporate & Brand Communication

AP Playbook and AP Cast are designed to encourage communication, collaboration and creativity. This is story-centric technology: a centralized platform to collaborate efficiently on different projects, and a powerful API to integrate seamlessly with your current workflow tools.

Key products: why they work for you

Key Products:
Why They Work for You

AP Playbook

Business-focused content is only possible with streamlined editorial workflows. AP Playbook can spotlight priorities for your brand team, enable story-centric creativity and add visibility into your content production process. Collaborate, connect and plan highly-targeted stories for your audience.

AP Cast

Targeted content works best when it’s curated effectively. Simplify organizational workflows, coordinate stories and leverage the insight contained in editorial records by adding AP Cast to AP Playbook.

Benefits for brands & corporations

Equip your editorial team with the tools necessary to create impactful content in a streamlined and centralized location. Merge original, targeted content with efficient production flows for optimized and future-proof storytelling.

Eliminate organisational silos

Achieve efficiency and encourage effective collaboration from anywhere in the world. Streamline your communication production with a smooth editorial workflow.

Impactful stories and engaging content

Comms for the upcoming shareholder meeting, a corporate website post, industry news, content marketing and beyond: collaborate efficiently on all your key stories.

Powerful API integration

A centralized platform that integrates easily with the tools your team knows and loves working with. Push placeholders to your CMS, dovetail with Slack or Teams, and much more.

Work towards ongoing business growth

Effective messaging and efficient workflows allow you to build your organization’s future. Increase brand awareness and continually achieve core KPIs.

Eliminate organisational silos

Impactful stories and engaging content

Powerful API integration

Work towards ongoing business growth

“Every text story, every photo gallery and every video package in our massive collection of content… started as a plan in AP Playbook.”

Michael Giarusso, AP Global Sports Editor

Welcome your brand to the future

Implement ENPS, AP Playbook and AP Cast to generate brand-centric, audience-focused content in one centralized and efficient platform.

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