How AP Storytelling works
AP Storytelling is a browser-based newsroom platform that puts the story at the centre of everything.
From the first planning conversation to the moment you hit publish, every journalist, editor and producer works from the same place — assignments, drafts, approvals, platform versions and social copy all connected to the story they came from.
Which matters more than it sounds. Because most workflow problems in a corporate newsroom aren’t journalism problems. They’re approval problems. The wrong version goes to legal. The right version doesn’t come back in time. Someone publishes before the sign-off lands.
When everything connects to the story, that stops. Here’s what your team can do with it.
Move fast without losing control
Collaborative editing, structured approval workflows and embargo management — all in one place. Every version is tracked. Every sign-off is logged. Every publish is traceable. You get the speed of a newsroom with the governance your organisation requires. They don't have to be in conflict.
See everything that's in motion
One view of every story in progress — who owns it, where it is in the approval chain, which version legal is looking at, when it publishes. No more chasing status updates across email threads. No more assuming someone else has signed off when they haven't.
Write once publish everywhere
Keep the original story at the centre. Build out the press release, the social post, the internal announcement and the video script without starting from scratch each time. Your journalists make the editorial calls. The platform does the heavy lifting.
Coordinate across borders
Whether your team spans three cities or three continents, everyone works from the same system and the same version. Regional teams, external agencies, freelancers — all in one place, all connected to the source story. No more Singapore finding out at 6am that the version they published was the wrong one.
Show the work
Track what your team produces, when it goes out and how it performs. When leadership asks what comms delivered last quarter, you'll have the answer — not a spreadsheet you built the night before.
