AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP builds newsroom technology that helps journalists plan, coordinate and publish stories across broadcast, digital and social platforms.
Trusted by 700+ newsrooms worldwide.
To get started, see which pathway feels the most familiar to you and your team.
You have an existing system or workflow – and you’re outgrowing it. Whether you work across broadcast, digital publishing or social media – the teams are working in different tools, stories are planned more than once and coordination is getting harder.
You want to bring those workflows closer together without disrupting systems your teams already rely on.
Your newsroom is story-centric and digitally mature. You are looking beyond individual systems towards a platform that can coordinate every output, support intelligent workflows and adapts as your organisation evolves.
Whether you’re a newsroom as large as ours, or a group of content creators starting out on Substack – the challenges are familiar.
Stories move across many teams and tools. Planning in one place. Notes in another. Production somewhere else. Keeping everyone aligned around the same story is becoming harder.
Every story needs to reach more places. Web, video, social, newsletters, live coverage and alerts - often produced by the same editorial team. The challenge is scaling that output without duplicating work.
AI tools are inside the newsroom, that's a fact. Journalists experimenting whilst staying conscious of provenance, control and what gets published. The challenge isn't whether these tools will be used, it's how to integrate them while preserving editorial judgement.
Most organizations are not replacing everything overnight. Existing systems still run in the newsroom. New capabilities need to connect to them without interrupting daily production. The newsroom keeps running while it evolves.
Intelligent workflows are starting to reshape how newsrooms operate.
Monitoring agents flag breaking updates before they become a problem. Assistant agents draft platform-specific versions from your source story.
Notes and research centralised in one place — not scattered across inboxes and Slack channels.
Assistance, not autonomy. Every action is logged. Editorial control stays with your team at every step.
If you’d like to learn more come and talk to us at NAB or book a demo.
It is about rethinking the underlying architecture so that the story, not the output is the organizing structure – and intelligent agents operate within governed, auditable systems.
Newsrooms need scale, resilience, and flexibility as much as they need automation. Our approach brings those elements together in a way that is practical for enterprise adoption.
Brian Doyle
Director of Product Development,
AP Workflow Solutions
Interested in learning more?
We are continually looking for solutions to improve reporting efficiencies across our 78 bureaus around the globe. After surveying the market, we see the AP as ideal for our needs and are excited to work with the team and see the impact the offering will have on our digital newsroom operations
Keep your control room and editorial team in sync, live. Use AP Storytelling alone or combined with ENPS to connect rundowns, scripts, and digital output in one system. From newsroom to gallery, teams move fast, stay accurate, and deliver under pressure.
Move from siloed platforms to one source of truth. Storytelling and ENPS help digital teams plan, version, and publish across all platforms, without duplication or delay. One system for every output, every deadline.
Communicate clearly, credibly, and at scale. AP Storytelling can help corporate and brand comms teams deliver timely, accurate messaging, internally and externally. Built on newsroom principles, our tools streamline planning, approval, and multi-platform publishing, so your stories reach the right people fast.
Communicate with speed and earn public trust. AP Storytelling and ENPS help government and nonprofit teams plan, coordinate, and publish trusted information across channels. Our tools improve speed, consistency, and transparency, so your messaging stays clear when it matters most.
Give students newsroom-ready skills with tools they’ll actually use. AP Storytelling and ENPS help journalism programs mirror real-world newsroom operations. Students plan, script, and publish using the same systems trusted by professional journalists.
Let’s discuss how AP ENPS and AP Playbook can optimize your content production, story planning and broadcast workflows to elevate your audience engagement.
