AP Storytelling for newsrooms — broadcast, digital and print in one place.
The story hasn’t changed. The number of places it needs to go has.
Every newsroom finds a way to make it work. Not every way scales.
AP Storytelling is newsroom workflow software built for the way modern newsrooms actually work — multiple outputs, multiple platforms, one editorial team.
Whether you run a live bulletin, a digital feed, a print edition or all three, the pressure is the same. More platforms, same team, same deadline.
Most newsrooms are holding it together with systems that were never designed to talk to each other. It works. Until it doesn’t. A story gets duplicated. A version goes out before the legal check comes back. Two desks work the same angle without knowing.
AP Storytelling fixes the coordination problem so your journalists can focus on the journalism.
How AP Storytelling works.
We’ve put together this short video to show you just what AP Storytelling can do.
We didn't map this on a whiteboard.
We built AP Storytelling because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.”
Spot the story
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
Plan the coverage
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Write and collaborate in realtime
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
One story, every format
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Publish and close the loop
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
The rest of your newsroom covered
Whether you’re using spreadsheets, inboxes, ENPS or other systems to plan your stories – AP Storytelling can help you unite your newsroom without disruption.
Workflow change is as much cultural as it is technical. We know that.
Reporters, editors, digital and broadcast teams can all work from the same central system when the time is right.
If you’re using existing tools and systems, talk to us about the best way to integrate, migrate and create your story-centric newsroom.
There’s no pressure to change how your newsroom operates overnight. AP Storytelling is there when you’re ready to move story-first, fully browser-based, or fully cloud-native, at your pace.
One platform. The whole newsroom working together. When you’re ready.
Get in touch to learn more.
Heading to NAB 2026 and want to learn more?
We’ll be at booth W2123, West Hall, Las Vegas, April 19–22.
Come and see AP Storytelling in action – no polished pitch, just a real conversation about your newsroom and whether we can help.
“AP Playbook has simplified our many story-planning channels into one easy stream of information. As a result, we’re able to share ideas across teams and formats and spot opportunities for storytelling that we might otherwise have missed”.
Amanda Barrett, Deputy Managing Editor, AP Nerve Center
Welcome your digital newsroom to the future
Connect editorial processes across teams and create engaging content for your audience.
Talk to us about your newsroom
Tell us where you are. We’ll take it from there.
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