AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
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AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
At IBC 2024, Brian Hopman, AP’s VP & GM for Workflow Solutions sat down with InBroadcast magazine to discuss the latest innovations transforming newsrooms worldwide. With a strong emphasis on simplifying the complexities of news production, Hopman highlighted AP Storytelling—a groundbreaking editorial production platform designed to meet the evolving needs of journalists and media organizations.
Image Credit: InBroadcast magazine
As both a global news agency and a provider of newsroom solutions, AP is uniquely positioned to understand and address the challenges faced by media organizations today. Hopman emphasized how this dual role allows AP to bring a journalist’s perspective to its technology offerings. AP Workflow Solutions is not just about providing software; it’s about empowering journalists to produce high-quality content with greater efficiency.
One of the major highlights of the interview was AP Storytelling, showcased for the first time at IBC 2024. This platform enables journalists to “create once, publish everywhere,” integrating different phases of the content production process from planning to publication. Whether for broadcast, digital platforms, or social media, AP Storytelling brings all these elements together in one cohesive workflow.
AP Storytelling leverages AI in a responsible manner, ensuring the integrity and trustworthiness of content—a critical factor for trusted media brands like AP. Hopman explained how the platform is already in use in proof-of-concept stages at several sites, with plans to expand its reach in the coming months.
Hopman also touched on the potential of AI to not just improve workflows but also to fundamentally change the way journalism is practiced. While the current focus is on making news production more efficient, the future may hold even more transformative changes. “The sky’s the limit in terms of what can be done to make workflows more efficient,” he noted, hinting at the next wave of innovations that could reshape the industry.
With AP Storytelling, AP Workflow Solutions is at the forefront of this transformation, helping news organizations navigate these changes while maintaining the highest standards of journalism.
Are you ready to streamline the way your organization works? Get in touch now for a free demo of an AP Workflow Solutions product.
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Stand out from competitors with our innovative technology solutions designed to help you remove silos, increase collaboration, and boost productivity. Our suite of solutions currently includes:
AP ENPS is the world’s leading news production software, trusted by thousands of journalists in over 60 countries to streamline their news production process and deliver high-quality content.
AP Storytelling is the ultimate tool for news production, enabling journalists to navigate seamlessly from story discovery to multi-platform publication. This AI-enhanced solution integrates with AP ENPS, fostering collaboration and boosting productivity.
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AP WORKFLOW SOLUTIONS
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