AP WORKFLOW SOLUTIONS

UNVEILING THE FUTURE OF STORYTELLING AT NAB 2024: AP INTRODUCES GROUNDBREAKING ENHANCEMENTS

As the digital landscape continuously evolves, the demand for innovative and efficient content creation tools becomes increasingly critical. At the heart of this transformation is the AP Storytelling platform, which was showcased at the recent NAB Show 2024 in Las Vegas. This year’s event not only spotlighted new technological advancements in the latest version of ENPS but also set the stage for AP’s next-generation news production solutions.

AP at NAB 2024

REVOLUTIONIZING CONTENT CREATION

During NAB 2024 AP Workflow Solutions introduced AP Storytelling. AP Storytelling is designed to address key challenges in media production by optimizing the view for editorial managers.  It makes content revisioning across various outputs much more efficient. “Our goal is to simplify the workflows for journalists and our customers, enabling them to manage and repurpose stories with ease for different media,” Brian Doyle, Director of Product Management, AP Workflow Solutions explained.

Don’t get us wrong, we think there is a place for AI in newsroom workflows, but we also think this is an area where we really need to look extra carefully before we leap. 

AP STORYTELLING: A CLOSER LOOK

AP Storytelling is designed to revolutionize how stories are created and shared, ensuring that all team members — from journalists to editors — can collaborate seamlessly. The platform integrates digital, social, and broadcast content creation, providing a unified workflow solution that promotes efficiency and team collaboration.

The latest updates include a suite of AI tools that enhance storytelling by suggesting content iterations and adjusting the narrative tone to suit different media platforms. These innovations are designed to maintain journalistic integrity while harnessing the capabilities of AI.

CLOUD INTEGRATION AND SECURITY ENHANCEMENTS

A significant aspect of the AP Storytelling and AP ENPS is their support for robust cloud infrastructure. By partnering with major providers like AWS, Azure, and Google, AP Workflow Solutions ensures a scalable, flexible, and cost-efficient environment for content creators. The platform’s security is fortified by ISO 27001 certification, SSL encryption, and continuous updates, safeguarding sensitive media assets across all stages of content production.

LOOKING FORWARD: AP’S VISION FOR THE MEDIA INDUSTRY

The future of media and broadcasting is bright with AP Storytelling leading the charge towards more integrated, secure, and user-friendly content creation environments. “With these enhancements, we are ready to help newsrooms transition from legacy systems to modern, efficient workflows that meet today’s digital demands,” Brian Doyle, Director of Product Management, AP Workflow Solutions noted.

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Stand out from competitors with our innovative technology solutions designed to help you remove silos, increase collaboration, and boost productivity. Our suite of solutions currently includes:

AP ENPS

AP ENPS is the world’s leading news production software, trusted by thousands of journalists in over 60 countries to streamline their news production process and deliver high-quality content.

AP Storytelling

AP Storytelling is the ultimate tool for news production, enabling journalists to navigate seamlessly from story discovery to multi-platform publication. This AI-enhanced solution integrates with AP ENPS, fostering collaboration and boosting productivity.

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