AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP Storytelling brings story ideas, planning, creation and publishing together, so your newsroom can run faster without duplication.
Most newsrooms tell the same story multiple times. Once for broadcast. Once for digital. Once for social.
Different tools, different teams, different versions – with coordination happening in Slack threads and morning meetings.
AP Storytelling puts the story at the centre.
Every journalist, producer and editor works from the same place – from first idea to final output, across every platform.
We’ve put together this short video to show you just what AP Storytelling can do.
We built it because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Whether you use ENPS or another NCRS – AP Storytelling can help you unite your newsroom without disruption.
Workflow change is as much cultural as it is technical. We know that.
Reporters, editors, digital and broadcast teams all work from the same central system when the time is right.
Directors, producers and control room teams who know ENPS work from the interface they already know — same rundown, same data, no learning curve. What’s more even if you don’t use ENPS, we can integrate with your existing NRCS.
There’s no pressure to change how your newsroom operates overnight. AP Storytelling is there when you’re ready to move story-first, fully browser-based, or fully cloud-native, at your pace.
One platform. The whole newsroom working together. When you’re ready.
Get in touch to learn more.
Whether you’re a digital-native outlet publishing across social and web, a broadcaster managing live output, or a corporate newsroom serving a global organisation – AP Storytelling works the way you work.
No forced migrations. No ripping out what isn’t broken.
Cloud, hybrid or on-prem – you choose the infrastructure that fits your operation and your IT team’s reality.
And with 130+ integration partners and counting, AP Storytelling connects with the systems you already depend on. Your workflow stays intact. Your team doesn’t have to relearn their job.
Sounds interesting and you’d like to explore working with us?
Tell us about your newsroom and we’ll set up a demo for you and your team.
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