You've worked in a newsroom.
Now you're building one.
AP Storytelling gives in-house editorial teams the infrastructure to match their ambition.
The in-house newsroom has arrived. The tools are catching up.
Corporate press teams have changed. You’ve hired journalists, built editorial operations and raised the quality bar.
You’re publishing daily — across web, social, video, internal comms and earned media — with the same deadlines and the same standards as any professional newsroom.
The journalism is there. The infrastructure is what makes it scale.
When the stakes are high, coordination can't be an afterthought.
A major announcement lands on your desk.
You have 48 hours.
The press release, the executive statement, the social assets, the internal announcement, the video script — different teams, different locations, different approval chains.
Legal needs to sign off. Leadership needs to sign off. The regional team in Singapore needs the localised version before their morning.
All of it needs to land at the same time.
We built AP Storytelling because we live that moment too.
How AP Storytelling works
AP Storytelling is a browser-based newsroom platform that puts the story at the centre of everything.
From the first planning conversation to the moment you hit publish, every journalist, editor and producer works from the same place — assignments, drafts, approvals, platform versions and social copy all connected to the story they came from.
Which matters more than it sounds. Because most workflow problems in a corporate newsroom aren’t journalism problems. They’re approval problems. The wrong version goes to legal. The right version doesn’t come back in time. Someone publishes before the sign-off lands.
When everything connects to the story, that stops. Here’s what your team can do with it.
Move fast without loosing control
Collaborative editing, structured approval workflows and embargo management — all in one place. Every version is tracked. Every sign-off is logged. Every publish is traceable. You get the speed of a newsroom with the governance your organisation requires. They don't have to be in conflict.
See everything that's in motion
One view of every story in progress — who owns it, where it is in the approval chain, which version legal is looking at, when it publishes. No more chasing status updates across email threads. No more assuming someone else has signed off when they haven't.
Write once publish everywhere
Keep the original story at the centre. Build out the press release, the social post, the internal announcement and the video script without starting from scratch each time. Your journalists make the editorial calls. The platform does the heavy lifting.
Coordinate across borders
Whether your team spans three cities or three continents, everyone works from the same system and the same version. Regional teams, external agencies, freelancers — all in one place, all connected to the source story. No more Singapore finding out at 6am that the version they published was the wrong one.
Show the work
Track what your team produces, when it goes out and how it performs. When leadership asks what comms delivered last quarter, you'll have the answer — not a spreadsheet you built the night before.
Built by journalists, for journalists.
AP has been running complex, high-stakes editorial operations at global scale for 180 years.
We built AP Storytelling because our own journalists needed it — to manage the same coordination overhead, the same multi-platform pressure, the same need to move fast without getting things wrong.
You’ll recognise the thinking behind it. Because it came from the same place you did.
Fits your infrastructure. Connects to your stack.
No forced migrations. No ripping out what isn’t broken.
AP Storytelling deploys cloud, hybrid or on-premises — your infrastructure, your IT team’s call. With 130+ integration partners and counting, it connects to the tools your team already depends on.
Slack, Teams, your CMS, your DAM — your workflow stays intact. Your team doesn’t have to relearn their job.
Welcome your brand to the future
Implement ENPS, AP Playbook and AP Cast to generate brand-centric, audience-focused content in one centralized and efficient platform.
Talk to us about your newsroom.
You know what a proper newsroom setup looks like. Come and see ours.
No hard sell — just a conversation about whether there’s a fit.
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