One news story.
5 different workflows?
AP Storytelling brings story ideas, planning, creation and publishing together, so your newsroom can run faster across platforms without duplication or risk.
Built by the people who do it at global scale, every day.
Built by the newsroom the world already trusts.
AP Storytelling is a story-centric planning and production platform, built and developed by the world’s most trusted newsroom.
AP files verified news to thousands of outlets every day, in every format, across every time zone. AP Storytelling is the system we built to do it, now available to yours.
Every newsroom finds a way to make it work. Not every way scales.
Whether you run a live bulletin, a digital feed, a print edition or all three, the pressure is the same: more platforms, the same team, the same deadline.
Most newsrooms hold it together with systems that were never designed to talk to each other. It works, until it doesn’t. A story gets duplicated. A version goes out before the legal check comes back. Two desks work the same angle without knowing.
AP Storytelling fixes the coordination problem so your journalists can focus on the journalism, and so the story stays accurate everywhere it lands.
Quick demo
We’ve put together this short video to show you just what AP Storytelling can do.
We didn't map this on a whiteboard.
We built AP Storytelling because our own AP journalists needed it – and we’ve learned that every newsroom moves differently.
Whether you publish to one platform or twenty, work in a single bureau or across continents, these are the five steps in AP Storytelling that keep a story on track from first idea to final output.”
Spot the story
Monitor wires, social and RSS feeds without leaving the platform. When something's worth covering, it becomes a story in seconds - no tab-switching, no copy-pasting, no losing the thread before you've even started.
Plan the coverage
One story, one place. Who's covering it, in what format, for which platform -visible to everyone who needs to know. No more briefings that don't land. No more two journalists working the same angle without realising it.
Write and collaborate in realtime
Your whole team works on the same piece at the same time. Editors, reporters, producers - everyone sees the same version, updated live. No emailed drafts. No "which file is the latest one?" No version that got published before the legal check came back.
One story, every format
Long read, short social post, newsletter intro, broadcast script, push alert. AP Storytelling handles the adaptation without your journalists rewriting from scratch each time. They make the editorial calls. The platform does the heavy lifting.
Publish and close the loop
Content goes to its destination directly from the platform. Everyone can see what went out, where and when - without chasing anyone.
Fits the newsroom you already have or building...
Whether you’re using spreadsheets, inboxes, ENPS or other systems to plan your stories, AP Storytelling can help you unite your newsroom without disruption.
Workflow change is as much cultural as it is technical, and we know it. Reporters, editors, digital and broadcast teams can all work from one central system when the time is right for them.
And it works with what you already run. Storytelling connects to your graphics, your MAM, your CMS and other tools through open APIs, so you integrate and migrate on your terms, not ours. If you’re already running other tools, talk to us about the best way to build your story-centric newsroom, at your pace.
The same openness runs through the AI. The agents built into Storytelling do real newsroom work, like drafting a broadcast version of a web script or checking a rundown against your audience research, with a journalist approving every step. And they’re not locked to one AI provider. Switch between models, or bring your own.
Fully browser-based, fully cloud-native, whenever you’re ready.
One platform. The whole newsroom working together.
Want to learn more about where we're headed?
Download our post NAB 2026 webinar, to find out more about what we’re building, the agents we’re shipping and what’s new across all of our products and services.
45 minutes with the team, join AP Workflow Lab for a live walkthrough of AP Storytelling, the AI agents we’re building into the newsroom, and a first look at the Smart Stories project heading to IBC this September.
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Questions we get asked
What is AP Storytelling?
AP Storytelling is a story-centric news production solution designed to enhance the way newsrooms create, manage, and distribute content. It integrates AI and editorial management tools to streamline workflows across multiple platforms, helping journalists focus on storytelling and informing their communities.
How does AP Storytelling integrate with ENPS?
AP Storytelling can be used independently but is most beneficial when integrated with ENPS. This integration enhances editorial workflows by ensuring smooth data flow and unified operations, allowing for more efficient content production and distribution across various media platforms.
Can AP Storytelling be used on different cloud platforms?
Yes, AP Storytelling is designed for ultimate hosting flexibility and can be operated on any major cloud provider, including AWS, Azure, and Google Cloud. This flexibility helps reduce the number of servers required and supports a scalable and efficient news production environment.
With the shift to remote and cloud-based operations, how does AP Storytelling support newsrooms' evolving needs?
Recognizing the shift towards remote operations, AP Storytelling is designed as a cloud-based solution, ensuring that journalists and media teams can access the system from anywhere, on any device. This flexibility is crucial for modern newsrooms that operate on a global scale and require robust, scalable solutions that support both in-office and remote workflows. AP Storytelling’s cloud infrastructure also reduces the reliance on physical servers, aligning with the industry’s move towards more sustainable and cost-effective operations.
What are the key features of AP Storytelling?
Key features include comprehensive editorial tools, multi-platform distribution capabilities, and AI-enhanced storytelling. It offers HTML5 plugin support, comprehensive dashboards for a bird’s-eye view of editorial processes, and seamless content adaptation across various outputs.
How does the AI-enhanced storytelling feature work in AP Storytelling?
The AI-enhanced storytelling feature in AP Storytelling utilizes Summarative AI to re-version stories based on original journalistic content. It also helps generate story ideas, summarize content, and maintain the unique tone of a brand across different outputs, enhancing narrative consistency and engagement.
Who can benefit from using AP Storytelling?
AP Storytelling is ideal for news organizations, digital content creators, broadcasters, and social media managers. It’s designed to enhance storytelling capabilities by providing tools that streamline editorial management, content re-versioning, and distribution across multiple media outputs.
How does AP Storytelling relate to ENPS? Is it an extension or the next evolution of the platform?
AP Storytelling is best thought of as a companion to ENPS, rather than a replacement or next-generation version. Both AP Storytelling and ENPS are built on the same platform, allowing them to integrate seamlessly. For organizations already using ENPS, the idea is to employ both systems in tandem, where different groups within a larger organization might choose AP Storytelling to enhance their converged workflows, while others may continue using their existing setups.
