AI that supports journalists. Not replaces them.
Our approach to intelligent workflows is built around one principle: editorial judgment stays human. Always.
Built by the people who do it at global scale, every day.
Our approach to AI in the newsroom.
AI is already inside most newsrooms. The question isn’t whether to use it
— it’s whether it’s working inside a governed, auditable system or around the edges of one.
We’ve thought carefully about this at AP.
Journalists write the stories. That doesn’t change. What we build are AI-enabled tools that handle the coordination, monitoring and preparation work around the story
— so your team spends less time on the logistics and more time on the journalism that matters.
This is what intelligent workflows look like in practice.
Intelligent workflows are starting to reshape how newsrooms operate.
Monitoring agents flag breaking updates before they become a problem. Assistant agents draft platform-specific versions from your source story.
Notes and research centralized in one place — not scattered across inboxes and Slack channels.
Assistance, not autonomy. Every action is logged. Editorial control stays with your team at every step.
If you’d like to learn more come and talk to us at NAB or book a demo.
Brian Hopman, VP & General Manager for AP Workflow Solutions at this year’s IBC Accelerator Kickstart Day
Building the infrastructure layer for story intelligence.
We are a co-champion of Storytelling as an System and the creation of Story Object Model (SOM) — an open data standard being developed through the IBC Accelerator Programme with partners including BBC, ITN, NBCUniversal, Al Jazeera and the Washington Post.
The idea is straightforward but long overdue. Every system in a newsroom should be able to share context about a story — from first assignment through to final publish, across broadcast and digital. One shared language, across the whole production pipeline. Right now most newsrooms run on disconnected systems that each hold a fragment of the story. Metadata gets lost at handoffs. AI tools can’t act on context they can’t see.
SOM is the infrastructure layer that makes story intelligence actually work at scale.
If you’re heading to NAB this year, come and find us to learn more.
"The future of newsroom tech is not layering AI into existing workflows."
It is about rethinking the underlying architecture so that the story, not the output is the organizing structure – and intelligent agents operate within governed, auditable systems.
Newsrooms need scale, resilience, and flexibility as much as they need automation. Our approach brings those elements together in a way that is practical for enterprise adoption.
Brian Doyle
Director of Product Development,
AP Workflow Solutions
Interested in learning more?
Heading to NAB 2026 and want to learn more?
We’ll be at booth W2123, West Hall, Las Vegas, April 19–22.
Come and see AP Storytelling in action – no polished pitch, just a real conversation about AI in the newsroom and whether we can help.
