What is AP Cast?
Where you plan and produce content in AP Playbook, you order and structure it with AP Cast.
AP Cast is a module for content curation that works together with Playbook, enabling teams to efficiently curate and organize content for different output formats like newsletters, web, and print.
It’s a trusted solution used by leading media organizations that allows teams to easily curate relevant stories for their target audiences and publish them directly to their CMS.
With AP Cast, collaboration and curation become centralized in one platform, eliminating the need for time-consuming collaboration via email or PDFs around page layouts.
Order & organize content
You produce news in AP Playbook; now order it in an optimized structure.
Integrate with your preferred system
Our smart API takes your AP Playbook stories and plugs right into your chosen CMS.
Collaborative curation
Have your entire editorial team work together in a streamlined workflow.
Digitized records for editorial clarity
Gain instant insights from publication history and inform upcoming content coordination.
Order & Organize Content
Integrate with Your Preferred System
Collaborative Curation
Digitized Records for Editorial Clarity
How can AP Cast help your team?
AP Playbook plans stories; AP Cast orders the content
Story-centricity isn’t just about producing content. Publication, and the way you present the story, is key. Whether print or digital, the modern producer needs a way to ensure that content makes sense to – and engages – your audience. AP Cast is that editorial optimizer.
Structure
Order your stories in the most impactful way possible with AP Cast. Curation and coordination of content are essential ingredients of the editorial process; without them, your audience won’t engage optimally with your publication. AP Cast doesn’t reinvent the editorial wheel - rather, it provides a modern, intuitive, workflow-optimizing solution.
Streamline
Deciding on how to build out your publication can be a time-consuming and laborious process, particularly when it needs to be repeated on a daily or weekly basis. AP Cast pares down the time and energy needed for the optimization of your publication to a minimum, whilst simultaneously ensuring your AP Playbook content is organized in an engaging, compelling order.
Collaborate
With larger editorial teams, curation can be a logistical nightmare. Centralize your process and have your entire team working in a harmonized workflow with our intuitive interface. AP Cast is much more than desktop publishing or design software; it's a collaborative publication tool that ensures your entire team is singing from the same hymn sheet.
Integrate
Whether you're organizing social media posts, on-site content, a print publication, newsletters or any other format, AP Cast has all the tools needed to communicate and work seamlessly with your chosen CMS, pagination service or production facility.
Record
Why go to the effort of building your content skeleton in an optimal format, only to discard the work post-publication? AP Cast gives you access to transparent editorial records stored in easily-customizable sections, for reference and ongoing insights.
AP Playbook plans stories; AP Cast orders the content
Story-centricity isn’t just about producing content. Publication, and the way you present the story, is key. Whether print or digital, the modern producer needs a way to ensure that content makes sense to – and engages – your audience. AP Cast is that editorial optimizer.
Structure
Order your stories in the most impactful way possible with AP Cast. Curation and coordination of content are essential ingredients of the editorial process; without them, your audience won’t engage optimally with your publication. AP Cast doesn’t reinvent the editorial wheel - rather, it provides a modern, intuitive, workflow-optimizing solution.
Streamline
Deciding on how to build out your publication can be a time-consuming and laborious process, particularly when it needs to be repeated on a daily or weekly basis. Cast pares down the time and energy needed for the optimization of your publication to a minimum, whilst simultaneously ensuring your Playbook content is organized in an engaging, compelling order.
Collaborate
With larger editorial teams, curation can be a logistical nightmare. Centralize your process and have your entire team working in a harmonized workflow with our intuitive interface. Cast is much more than desktop publishing or design software; it’s a collaborative publication tool that ensures your entire team is singing from the same hymn sheet.
Integrate
Whether you’re organizing social media posts, on-site content, a print publication, newsletters or any other format, Cast has all the tools needed to communicate and work seamlessly with your chosen CMS, pagination service or production facility.
Record
Why go to the effort of building your content skeleton in an optimal format, only to discard the work post-publication? Using Cast gives you access to transparent editorial records stored in easily-customizable sections, for reference and ongoing insights.
Structure
Streamline
Collaborate
Integrate
Record
Streamline content curation with AP Cast
Centralize collaboration and curate from anywhere with the ultimate editorial layout tool. Request a demo today and see how AP Cast can benefit your team.
AP Cast is the ultimate solution for teams seeking a centralized platform for content curation and collaboration. With this cloud-based tool, team members can effortlessly curate relevant stories for specific audiences and publish them to their CMS.
Whether working from the office or remotely, AP Cast is accessible from any device. With the ability to collaborate in real-time, your team can easily work together and create high-quality, engaging content. Transparent records maintained by AP Cast offer valuable insights into what was published, when, and in what order, enabling your team to refine their content creation and curation efforts.
AP Playbook + AP Cast gives you the perfect platform for curating and organizing your content, making it easier to collaborate with your team from anywhere in the world.
With AP Playbook, you can plan your content in advance, and with AP Cast, you can easily curate and publish stories to your CMS. The seamless integration between these two platforms means you can focus on what you do best - creating compelling content - while the technology takes care of the rest. Say goodbye to inefficient processes and hello to a more efficient and effective content creation workflow.
The system is user-friendly, and you can see content order of publications via customizable sections. With a low learning curve and the potential to collaborate seamlessly from remote locations, content organization has never been as well streamlined.
The AP Workflow Solutions team of newsroom experts can help your team get the most out of AP Cast. Our team can provide guidance on best practices and process design to enhance your workflow, and our training and support is available 24/7.
We're here to help you seamlessly integrate AP Cast with your existing technology partners and offer advice on how to optimize your content curation and collaboration efforts. With our trusted partnership, you can ensure that your team is working efficiently and creating high-quality, engaging content.
Structure & Organize Stories
Producing compelling content, and curating it for maximum impact, are two sides of the publishing coin; with Cast, your publication is equipped to do both better than your competitors. Stories begin on Playbook, and with our integrated tools, your reporters stay at the heartbeat of the narrative; Cast brings that story to life. For your publication, the essence of impactful engagement is content coordination. Via intuitive workflows, Cast allows your team to structure your news in the best way possible. With Playbook, you’ve produced content. Now make sure it gets the impact it deserves.
Streamline the Manual Process
Bringing efficiency to the three Cs - creativity, collaboration and communication - is at the heart of AP Workflow Solutions’ vision for forward-facing journalism. By digitizing your editorial operations, you’ll both strengthen the publication process, and future-proof your teams’ workflow for ongoing content success. The system is impressively user-friendly, and you can see content order of publications via customizable sections. With a low learning curve and the potential to collaborate seamlessly from remote locations, content organization has never been as well streamlined.
Keep Transparent Records
In order to capitalize on the good work of your editorial team, you need to keep accurate records. That means keeping tabs on content arrangements you’ve tried, and the shape they took; the editorial flow between story items, and the decisions taken to get there; and, above all, the engagement yielded from one structure versus another. With Cast, these insights are at your fingertips. The data contained within them can inform and elevate your future editorial workflows, and contribute to more effective decision-making. And, because Cast is an AP Workflow Solutions module, your publication records will be stored in a streamlined, easily-navigable format.
We believe that AP ENPS along with the MOS protocol provides the best integration possibilities, and it will be the heart of our digital television newsroom.
Hessischer Rundfunk | Frankfurt, Germany
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Curate & optimize workflows with AP Cast
Unlock the full potential of optimized story-centric journalism by pairing AP Playbook with AP Cast. Upgrade your content curation workflow with our powerful duo. Contact us now to schedule a demo or to learn more.