AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
AP WORKFLOW SOLUTIONS
It’s been a month since we all returned from Amsterdam and had time to reflect on what IBC 2025 really showed us.
Across the halls, the conversations sounded familiar: more content, tighter deadlines, and a growing need to bring digital and broadcast teams into one workflow. But this year, there was something else – a sense that the next wave of newsroom innovation is already taking shape.
The DPP’s IBC 2025: Demand vs Supply report captured it clearly. After years of cloud and IP transitions, leaders want tools that fit people and process as much as they fit infrastructure.
“Customers are cautious, focused on governance and integration rather than raw capability.”
That mirrors what we heard at the AP Workflow Solutions stand. Newsroom technology only works when it supports the way journalists already collaborate.
At IBC, AP demonstrated how Storytelling connects the newsroom in one workspace built for speed, control, and collaboration:
• Real-time visibility of every story in progress
• Shared scripting and social publishing in a single flow
• Mobile updates and integrations that work with existing tools
• Alerts for duplication, deadlines, and missed connections
We also previewed AP Verify, our AI-assisted verification toolkit that helps journalists quickly assess the authenticity of visuals and text.
Both reflect what the DPP described as integration over disruption, innovation that blends into the editorial rhythm rather than resetting it.
IBC 2025 also hinted at what’s next – Agentic AI. Systems that don’t just respond to commands but collaborate within guardrails and oversight.
Our view is similar. The newsroom of the future isn’t autonomous, it’s assistive. Technology that supports human judgment, anticipates what producers and editors need next, and learns from the newsroom itself.
That direction was front and center in our conversation with InBroadcast, where Brian Hopman, VP and General Manager, AP Workflow Solutions, describes how we are exploring and shaping a newsroom model where tools do more of the connecting so journalists can stay focused on the story.
A month on from IBC, one thing is clear: the industry isn’t chasing disruption anymore. It’s looking for reliability, context, and accountability.
At AP Workflow Solutions, that’s the path we’re building toward: systems that make journalism faster today and smarter tomorrow.
Because the next big leap won’t come from technology that replaces newsroom judgment. It will come from technology that understands it.
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